"Digital is a vital element in television's defense strategy against the threat of the Internet. High quality Internet video is likely to become a reality in the next few years, and the television industry must take action to ensure it continues to meet customer (OTA) over-the-air expectations", David Mercer, Strategy Analytics, Inc., 2007

• FreeDTVPlus^TM would incorporate Internet TV as an integral part of an enhanced free broadcast TV service rather than being supplanted by it.
• FreeDTVPlus^TM would dramatically increase the public appeal and the commercial value of broadcast TV.
• FreeDTVPlus^TM would be a nationally branded OTA broadcast-based service.
• FreeDTVPlus^TM would create, implement, maintain and upgrade a broadcast-centric DTV service platform that will enable the broadcasters to offer a multitude of new services to the home TV set.
• FreeDTVPlus^TM would, with the cooperation of the consumer electronics industry, design, test, manufacture, distribute and market nationally FreeDTVPlus^TM service-compliant DTV sets and related equipment for accessing all of the broadcasters' services.
• Endorsement of Congress, the Executive branch, including the FCC, would be sought for the FreeDTVPlus^TM service concept.
• The FreeDTVPlus^TM service would be launched in four sequential phases, i.e. definition, planning, implementation and operational, with the first two to be completed within 12 months.